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GratisMF-102
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Spørsmål 2 av 5 · Fritekst

You are advising a coffee chain, FjordBrew, that wants to shift from transactional marketing to relationship marketing.

Describe THREE concrete changes FjordBrew should make (e.g., in service, quality responsibility, customer involvement, success metrics, or time horizon) and explain how each change reflects relationship marketing rather than transactional marketing.

You are advising a coffee chain, FjordBrew, that wants to shift from transactional marketing to relationship marketing. Describe THREE concrete changes FjordBrew should make (e.g., in service, quality responsibility, customer involvement, success metrics, or time horizon) and explain how each change reflects relationship marketing rather than transactional marketing.